Wet n Wild Color Icon 10 Pan Palettes ~ Review + Swatches

I'm going to preface this by saying that I've been purposely late to the wet n wild party. Why? Let's just say I remember when wet n wild was comparable to dollar store makeup, and I refused to believe it could have changed that much. Well here I am. I can admit when I'm wrong, so here it goes. I was WRONG about wet n wild. So, so wrong!

I've been testing out a lot of wet n wild products so there will be a ton of reviews coming your way 😉 Today I'm kicking it off with the coveted Coloricon 10 Pan Palettes. There are 4 available and I currently own 3 of them - Rosé in the Air, Not a Basic Peach, and Comfort Zone.

Rosé in the Air is often compared to a very popular, prestige palette. I happen to own it, and I will be doing a dupe post for it real soon. In the meantime, let's just take a look at this beauty. There's a good mix of mattes and shimmers and the shade selection is perfect. You can go bold and daring or dial it back for the office. The mattes are buildable and blendable, but they aren't overly pigmented. You will need to build them to achieve opacity and they need to be applied over primer. Same with the shimmers, although they pack a bit more pigment. I do find that the lighter shades need to be built up more than the deeper shades.

Not a Basic Peach is my favourite of the three. There's an awesome mix of neutral and peach shades with a blue thrown in for good measure. The mattes in here are a smidgen more pigmented than Rosé in the Air, but they still need to be built up. The shimmers are pretty great and look best when applied on primer. I am currently living for the orange, coral and blue shade.

Comfort Zone is a pretty palette that's perfect for evening looks. There are more shimmers than mattes and the shade range is deeper and smokier. I love the earthy vibes and how a lot of the shades have colour shifts to them. I didn't even notice that blue had a brown shift until I swatched it (it looks so basic in the pan haha). These shades are absolutely stunning and you need them in your life!

All in all I'm pretty impressed with the quality of these palettes. They wear well and last most of the day with primer. Do they feel like high end eyeshadow? No, they don't. But you can't beat the price and the quality is pretty darn good for drugstore makeup.

You can find these palettes at Rexall, Walmart, online at well.ca and wetnwildbeauty.com



*pr samples were provided for editorial consideration. All opinions are my own.