Texture wise this pomade is very soft and creamy - almost too soft. I find that it applies pretty thin and although the pigment is decent, it gets lost in bare spots. Where I have hairs, it looks great! Where my hair is sparse, it doesn't. I need to layer up to compensate or fill in with a pencil. It's not really a deal breaker for me though. I appreciate that it doesn't look crazy fake and drawn on, a look I'm not personally fond of.
I haven't seen any new brow growth yet, but I'm not super consistent with my use of it. If I notice any drastic changes I will be sure to update my post 😉
You can find this and other Plume products at Murale and https://www.beautyboutique.ca
*pr samples were generously provided for editorial consideration. As always, all opinions are my own.