Plume Nourish and Define Brow Pomade ~ Review + Swatches

Brows, you either have them or you don't. I fall into the latter category so I'm constantly filling them in. I've tried them all: pencil, powder, mascara and pomade. Each serve their own purpose and I reach for different products depending on what kind of look I'm going for.

I was recently sent some new (to me) brow pomades from Plume to test out, and after putting them to the test for the past few weeks, I'm ready to share my thoughts! Plume Nourish and Define Brow Pomade ($38) is available in 5 shades. I'll be sharing my thoughts on Ashy Daybreak (Taupe) and Chestnut Decadence (Medium Brown). Both shades performed the same in both application and wear time. Before I get into that, let's talk a little bit about the product. It's quite different!

Plume Nourish and Define Brow Pomade is infused with Plume's award winning Lash & Brow Enhancing Serum. It's 100% natural, paraben free, vegan and cruelty free. It's also gentle on sensitive skin. Nourish and Define Brow Pomade claims to help build brow density with continued use, while temporarily helping to fill in, sculpt and enhance brows.

Plume includes a dual ended brush with this pomade and I'm so thrilled that they did! You can never have too many brow brushes (especially when you use pomade) so it's always a welcome surprise when they're included. This brush is great quality and has a spoolie in one end and an angled brush in the other. I like to brush my brows before applying the pomade with the angled side, then I blend it in with the spoolie.

Texture wise this pomade is very soft and creamy - almost too soft. I find that it applies pretty thin and although the pigment is decent, it gets lost in bare spots. Where I have hairs, it looks great! Where my hair is sparse, it doesn't. I need to layer up to compensate or fill in with a pencil. It's not really a deal breaker for me though. I appreciate that it doesn't look crazy fake and drawn on, a look I'm not personally fond of.

The only real issue I have with this pomade is that Plume claims that it's smudge-proof and it certainly is not. It doesn't fully dry and set so if you touch it, it will smudge. I have tried setting it with powder and although it helps, it doesn't prevent it from happening altogether. When I wear this I cannot touch my brows. Not a huge deal, but still.

I haven't seen any new brow growth yet, but I'm not super consistent with my use of it. If I notice any drastic changes I will be sure to update my post 😉

You can find this and other Plume products at Murale and https://www.beautyboutique.ca

*pr samples were generously provided for editorial consideration. As always, all opinions are my own.